Websites need to focus on the end user and their user experience
This is why we developed the website for Testicular Cancer charity BaggyTrousersUK a little differently. The target demographic for those more susceptible to Testicular Cancer are boys and men aged 15-49. Also, cancer can be a scary topic and one that people tend to avoid, especially men. Therefore, the site we developed has an element of interactivity and fun to be more approachable to the target demographic. There are plenty of sites such as the NHS where you can get the cold hard facts about Testicular Cancer. BaggyTrousersUK is something very different to that, it is an approachable charity ran by an amazing cancer survivor still in his twenties.
Along with developing the site we also developed the brand further and created two characters called Paulie and Walle. You can meet both of them by unzipping your pants and entering the site! Check it out for yourself!
We offer up to £3000 match funding for any registered charity for any project, through our own charity investment.
Here’s a video we also made for the campaign: